Ontario Investing in Cycling Infrastructure – should help tourism and trails

NEWS RELEASE

Ontario Investing $25 Million in Cycling Infrastructure

Province Supports Safe, Active Transportation

April 1, 2015 8:00 A.M.

Ministry of Transportation

As part of Ontario’s 20-year #CycleON strategy, the province is moving forward with a $25-million investment over three years to create a more cycling-friendly future for the province.

This includes $15 million for cycling routes that provide key connections and linkages on provincial highways, such as paved highway shoulders and barriers on bridges that separate cyclists from vehicles. Early proposals include:

  • Highway 33 west of Kingston (part of the Waterfront Trail)
  • Highway 137 structure over the 1000 Island Parkway (part of the Waterfront Trail)
  • Highway 6 on Manitoulin Island and south of Highway 17 at Espanola (part of the Georgian Bay Cycling Route)
  • Highway 17B and Highway 17 between Sault Ste. Marie and Espanola (part of the Lake Huron North Channel Cycling Route)

The province has also dedicated $10 million to the Ontario Municipal Cycling Infrastructure Program to help municipalities:

  • Expand their local cycling routes
  • Connect with provincial cycling routes
  • Launch pilot projects to make cycling improvements

Consultations on the municipal program have concluded and the launch is on track for spring 2015. Work is also underway to identify a provincewide network of cycling routes in collaboration with a broad range of cycling stakeholders.

Investing in infrastructure is part of the government’s economic plan for Ontario. The four part plan is building Ontario up by investing in people’s talents and skills, building new public infrastructure like roads and transit, creating a dynamic, supportive environment where business thrives, and building a secure savings plan so everyone can afford to retire.

Quick Facts

  • According to the National Trauma Registry, Ontario has the second-lowest cycling injury rate of all Canadian provinces.
  • Ontario has enhanced the Driver’s Handbook to include information about sharing the road safely with cyclists.
  • Ontario’s public education efforts to promote cycling safety include Cycling Skills, Young Cyclist’s Guide, a partnership with TVOKids targeting children and parents and support for stakeholders to deliver public education resources at the community, regional and provincial level.
  • According to the Canadian Medical Association, a 10 per cent increase in physical activity could reduce direct health-care expenditures by $150 million a year.

Additional Resources

Quotes

Steven Del Duca

“We know that working with our partners is key to creating a more cycling-friendly Ontario. We’ll continue to engage municipalities, road users, businesses, advocacy groups and non-governmental organizations to make sure we get it right.”

Steven Del Duca

Minister of Transportation

Kathryn McGarry

“Cycling helps to build more healthy, active and prosperous communities as it generates a wide range of health, economic, environmental, social and other benefits.”

Kathryn McGarry

Parliamentary Assistant to the Minister of Transportation

There is some debate in the cycling community that this is a re-commitment to an announcement made in April 2014.

Ontario Endorses Northern Ontario Experiences – Trailhead North

Explore the Possibilities in Northern Ontario

Explore the Possibilities in Northern Ontario (CNW Group/Ontario Tourism Marketing Partnership Corporation)

Tourism Experiences Promoted for the 2015 Season

TORONTO, March 5, 2015 /CNW/ – There is no better time than now to explore the great outdoors and tourism experiences in Northern Ontario. Through its current marketing campaign, the Ontario Tourism Marketing Partnership Corporation (OTMPC) is encouraging visitors to “Explore the Possibilities in Northern Ontario” in 2015.

Working with tourism partners from Northern Ontario, the OTMPC campaign shares the endless, unique and awe-inspiring opportunities available in the North. A key piece of the marketing campaign is the distribution of 810,000 copies of the new Explore the Possibilities in Northern Ontario magazine. The magazine contains a distinctive ‘flip-the-book’ feature with half of the publication dedicated to activities across Northern Ontario’s regions and half dedicated to specific avid experiences such as angling, hunting, power sports touring and outdoor adventures.

The campaign is targeted at visitors from across Ontario, Manitoba, Quebec and the United States. Northern Ontariowill be prominently featured at trade and consumer shows focussed on activities popular in the north such as fresh-water fishing, kayaking adventures and motorcycle touring. Urban areas of the North are providing travellers with ideas: visitors can enjoy a boat ride with beautiful scenery during the day, followed by a delicious culinary dinner and festival concert in the evening.

The magazine will also be directly distributed over the next few months to outdoor enthusiast subscribers of magazines such as Outdoor Canada, Maclean’s, Our Canada and National Geographic Traveler (U.S.).

Tourists are encouraged to visit www.ontariotravel.net/north to obtain more information on Northern Ontario tourism experiences and packages.

QUOTES
“With its stunning landscapes and unique tourist attractions, Northern Ontario has long been a special destination for those who have visited. We are lucky to live in a great province with so many cultural, historic and eco experiences at our fingertips and I encourage everyone to enjoy them all. Consider choosing Northern Ontario for your next adventure – it’s closer than you think.”
— Honourable Michael Coteau, Minister of Tourism, Culture and Sport

“The North is truly one of Ontario’s gems. The beauty of the landscape and the experiences both indoors and outdoors will have visitors raving when they return home. OTMPC is pleased to partner with tourism stakeholders to share all the possibilities that Northern Ontario has to offer.”
Ronald Holgerson, President and CEO, Ontario Tourism Marketing Partnership Corporation

Northern Ontario is front and centre with the new campaign launched by the Ontario Tourism Marketing Partnership Corporation. Great outdoor products, cities, towns and attractions are all captured through thoughtful stories about why everyone should visit this part of our province. From fantastic fishing and hunting, touring experiences that are second to none and, of course, our nature and adventure product, the campaign is sure to entice travellers to the North.”
Carol Caputo, Chair, Ontario Tourism Marketing Partnership Corporation Northern Tourism Marketing Committee

Northern Ontario is a vast and inviting region with a diverse and dynamic tourism economy. We are so pleased to have the opportunity to work with OTMPC and our sub-regional partners on this important campaign featuring the Northern experiences that resonate with consumers.”
David MacLachlan, Executive Director, Tourism Northern Ontario

“The best thing about the famous Canadian wilderness is that it’s closer than you think. Just two hours north ofToronto, you will find some of the most stunning natural landscapes in the nation, from iconic Algonquin Park in the east to sparkling Georgian Bay in the west. Head to the Explorers’ Edge region of Ontario to experience this province’s seriously great outdoors in a thousand spectacular ways.”
James Murphy, Executive Director, Explorers’ Edge

QUICK FACTS

  • Visitors can obtain Explore the Possibilities in Northern Ontario magazine from an Ontario Travel Information Centre, by calling 1-800-ONTARIO, at SAIL stores throughout Ontario and by download.
  • To jointly market the North, OTMPC works in partnership with Regional Tourism Organizations (RTO) Tourism Northern Ontario and Explorers’ Edge, and Northern Destination Marketing Organizations.
  • Visitors are encouraged to share their Ontario tourism experience on Twitter using the hashtag #DiscoverON.
  • Tourism is an important economic driver. 2012 figures indicate that tourism supported over 359,400 jobs and generated$28 billion for Ontario’s economy.
  • Ontario Tourism Marketing Partnership Corporation is an agency of the Government of Ontario with a vision to positionOntario as a preferred global destination.

LEARN MORE

  • Learn more about Northern Ontario adventures and experiences.
  • Enter the Great Canadian Boreal Forest Adventure Contest.
  • Learn more about OTMPC, its programs and partnership opportunities.

If you do not wish to receive electronic messages regarding OTMPC news, please e-mail otmpc.news@ontario.caindicating “unsubscribe”.

SOURCE Ontario Tourism Marketing Partnership Corporation

Image with caption: “Explore the Possibilities in Northern Ontario (CNW Group/Ontario Tourism Marketing Partnership Corporation)”. Image available at:http://photos.newswire.ca/images/download/20150305_C4345_PHOTO_EN_12867.jpg

For further information: Lydia McCourt, Corporate Communications Manager, OTMPC, 416-314-6590,lydia.mccourt@ontario.ca, 10 Dundas Street East, Suite 900, Toronto, Ontario M7A 2A1

Trailhead North – promoting trails and trail activity!

Embrace the winter!

Come for a Weekend Visit – Yes, in the Winter! No we’re not kidding! Winter is a great time of year for a short getaway to Ontario. The cities and towns in the region have some great accommodations and there are many fun activities that you can do. Winter is one of the best times of year to play outside and your getaway weekend can include a bundle of different activities. Why not consider: A Ski/Shop Combo – try our ski trails and enjoy some great shopping and dining! Snowmobile Touring – visit a couple of communities over a weekend on your sled! Ice fishing and New Year’s Celebration – party at night, catch fish during the day! Second Honeymoon…

Learn about Ignace Trails. A Trailhead North Partner!

Lily Pad Lake Trails

outdoor winter activities

Lily Pad Lake Trails, located near gimak Beach offer three kilometers of trail surrounding Lily Pad Lake. The trails are well maintained and provide excellent chances to view birds and wildlife. For trail maps or to find out more about Lily Pad Lake visit the Ignace Tourist Information Centre.